fashion and beauty tips, travel and lifestyle of a dreamer


It was just a week ago since I attended one of Polimoda's graduation presentation when my colleagues  restyled "Lotto", the Italian sportswear brand. And just a few days later - voila!
I see it on Damir Doma's runway show last Sunday and I wonder - is this real?
There are no secrets when it comes to fashion today. We've seen trends and styles circulate  every few years but  for "Lotto", I forgot. And now it's back again.
Collaborations with emerging designers and sportswear brands are the key to success.
With Damir Doma, "Lotto" get's new, contemporary and urban freshness. Deconstructed patterns, asymmetric corsets, long coats and crispy poplin same as patchwork denim too, gives to sportswear brand a new note. Something that you can easily wear and see on the streets. Something that is scented with youth.

Manners Matters with Luigi Gianetta

 Just by the end of the last month,  my partners in crime and I have launched  the project magazine #TheFutureOf at Polimoda Fashion Institute in Florence.
I had the privilege to interview one of our best school teachers
and fashion designers - Luigi Giannetta.
Luigi is probably the most humbled person that I ever met, with the enormous passion for creating beautiful luxury bags and accessories in general.
Here you can find our conversation about elegance and what will actually happen to it in the future.
Afterwards, have a minute to take a look on his work HERE
Remember this name. Luigi Giannetta.


Talk with
LUIGI GIANNETTA, fashion designer 

1.Who inspired you to start designing? -Everything i have is from my ancestors, so I think my grandparents.

2. What do you consider elegant today? Is there still elegance in today’s   world of fashion?
-Yes, absolutely. But elegance is not a demographic thing, not everyone can be elegant, it was always like that. Elegance means part of the small group. And what is elegant? It is what expresses yourself. You don't have to pretend to be something different. You can't fake the elegance. And clothes are not making you elegant, that's the point.

3. An icon that represent elegance: 
- It’s very hard today but for example, I love the male icon that I have , the Duke Michael of Kent, it’s the Queen Elizabeth’s cousin. He has an amazing taste. 

4. What do you think it will be elegant in the future? 
- There will always be elegant people. It’s a circle. It will be always the same. The point is what will happen in fashion and in which direction the fashion is moving? Nowadays, a lot of people have the possibility to afford a lot of stuff. And if you notice, the nouveau-riche people who pretends that they are better then they are, they come with enormous logo’s. The more you grow in the level, the less you are showing. That won't change. Because you will always have the people that belongs to the very high level and low level. And the medium level that is growing up and wants to achieve the high level. To show the power. In the middle age, they were showing the richest decoration, the richest colors. Now we don't have that anymore. We have logo’s. And I don't know for how long we will continue with this. But if you think, in the past, there were no logo’s. In ‘20s, there was a ring society, diamonds, and a lot of different small things that you could add. And I love that period. People had the possibility to make artisans create something exclusive. We will come again in that direction.

5. How to be elegant today? -You can be elegant today even with a very old thing. The point is that elegance is an attitude that you have, and of course clothes can help it but it doesn't belong to clothes, it belongs to you. And your attitude in that, your manners, the way in which you are proposing yourself and your image, the correct way to use things.

6. Do you think that elegance is important for one’s lifestyle? - Unfortunately, today people are buying things just to put it on the table and to make other people to look at it. On my bags for example, I don't put my name visible, it's inside. I hate visible signs. I don't like people to buy my bags because there is my name. They have to buy it because they like it. If they recognize it, that means that they have the knowledge. But they have to like it first. Now we don't have this attitude anymore. We see the logo, and it means “price”. Oh, it's beautiful and is expensive. It is expensive because there is a logo on top.

7. How can we educate new generations to be more elegant? 
Education is important. When you get tired of all the “GG” and “LV”, how many other things we can invent to please your hedonism and how long your personality will be less stronger then the brand? When people are able to recognize that they are more important then logo’s, they start to ask for something more. I am waiting for that moment.

Three tips to always look elegant when traveling: 
  1. Always wear a shirt with stripes, because you can match the colors.
  2. Wear a red jacket.
  3. My grandfather taught me how to tie a bow tie when I was 3 years old.  I have it every day.

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